I am looking for new Marketing challenges to utilize my international experience and broad knowledge of Marketing and Press Relations, as well as my excellent communication and interpersonal skills to develop and deliver profitable sales growth.
Reflection and empathy are important parts of my personality and this has lead me to develop a strong feeling for people without losing sight of the whole picture.
I have a solid track record of marketing, communication, innovation and brand management in B2C and B2B businesses :
• Delivering strong results through international, multi-cultural, collaborative, cross-functional teamwork,
• While being recognize as an innovative and strategic international team leader.
Specialties: Fluent in French, in English and in Spanish.
Reflection and empathy are important parts of my personality and this has lead me to develop a strong feeling for people without losing sight of the whole picture.
I have a solid track record of marketing, communication, innovation and brand management in B2C and B2B businesses :
• Delivering strong results through international, multi-cultural, collaborative, cross-functional teamwork,
• While being recognize as an innovative and strategic international team leader.
Specialties: Fluent in French, in English and in Spanish.
Master & BA Business Administration Marketing
IDRAC Business school & University West of England
September 1992
to June 1996
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Team Spirit - Empathy - Positive mindset - Loyalty
Expert
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Fluent in French - English - Spanish
Expert
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Direct - Cross functional - Project - Agility
Expert
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Strategy - Brand - Product - Customer Marketing management
Expert
- 360 activation (Earned/Bought/owned) - Digital & Social Media (SEO/SEA)Expert
- Press & Public Relations - Event Management - Conference Talks
Essity FMCG & Professional BU
Essity Health and Hygiene AB - Since 1998
Since 1998
- Read more about Essity and its Professional Hygiene brand Tork at the end...
Brand & Communication Manager
Essity Professional Hygiene
Since July 2015
- Part of the Business Unit central function team, I ensure the consistent brand activation in France, Italy, Spain, Hungary, Balkans and I centralize the digital communication campaigns for 22 countries. In this role I lead a global team of 15 people to develop brand awareness through action plans and the brand health and values across the BU.
Develop brand initiatives and material to be activated to promote awareness and engagement externally and internally, including recognition programs, success stories and best practices based on brand health tracking key insights. Create the media and booking plan to be activated on 360 Omnichannel - Develop an network of PR agencies - Manage the A&P Budget(1m€).
Acheviements : Tradeshow set ups 2019 Sirha /Sirha Green - 2018 Interclean - Tork Social Media campaign : Covid 19 130Mio impressions 14% ER, 8% CTR - Campaign creation : Astuces de chef on YouTube 45 000 views
Marketing & Product Manager BtB
Essity Professional Hygiene
2012
to 2015
- Marketer leader in the France, I was developing and implementing marketing plans to activate the distributors and end-customers marketing strategy. I focused on generating growth through our High Engaged Customers with a passion to sell in our brand values and products. This dynamic roles needed the ability to handle complexity and work analytically in a structured way.
Create and Implement the global product strategy, develop the product portfolio to reach the sales and profit objectives. Build the tactical plan and define priorities to drive the execution. Set local pricing. Manage the marketing & CRM Loyalty Program (Email, Newsletter, Digital, Promotions, catalogue)
Achievements - Loyalty program recognized as a best practice in Europe - Successful integration of the assortment and best in class brand migration after Georgia Pacific acquisition
Marketing Brand Project Manager FMCG
Essity Consumer Good
April 2008
to May 2012
- How to get out of the commodity trap when you are a private label manufacturer?
I was managing international brand launch opportunities in multi-channel approach in France&Spain
Propose business cases and Go to Market for Tempo & Plenty brands launches. Build up the annual and 5 year marketing & budget plan. Recommend the best route to market per country.
Achievements : New distribution model for Tempo brand launched in pharmacies. (direct sales, wholesalers, platform...). Manage external Sales team. 20% weight distribution in 5 weeks
Customer Marketing Manager and Product Manager FMCG
Essity Consumer Good
2003
to 2008
- Drive sustainable growth with selected FMCG retailers by delivering marketing activities.
Plan and execute the commercial customer plan (assortment and price recommendation, place, and promotion). Manage the category approach to Carrefour, Lidle, Auchan, Leclerc, System U. Lead the Household tissue product category (New products launches and upgrades based on customers insights - Interface Trade request and Mills (Planning, Productions and logistics).
Achievements - Launch of the registered printed household towel and "Tissue and napkins 2in1" in France and Belgium. Build up the distributor and consumer panel data bank (IRI, Kantar).
Trade Marketing/Category Manager FMCG
Essity Consumer Good
1999
to 2003
- Marketing part of the French sales organization, I was supporting the Key Account Manager Team in optimizing the Category performance of the modern trade.
Building up the Feminine and Baby Care segment Category approach - Negotiate, implement our merchandising recommendations to trade partners - Develop the Cat-Man approach for our Tissue Categories - Leverage up our sales team competencies to the field merchandising tool
Achievements : National implementation of our Cat Man approach with Leclerc, Système U
About Tork
Essity Professional Hygiene brand
Since 2012
- Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. The products include dispensers, paper towels, toilet tissue, soap, napkins, wipers and software solutions for data-driven cleaning. Through expertise in hygiene and sustainability, Tork has become a market leader that supports customers to be ready for business. Tork is a global brand and a partner to customers in over 110 countries.
About Essity
Essity Consumer Good
1998
to 2012
- Essity is a Swedish leading global hygiene and health company. It is dedicated to improving well-being through products and services. Sales are conducted +/- 150 countries under the leading global brands TENA and Tork, and other strong brands, such as Leukoplast, Nana, Lotus, Okay, Demak'Up. Essity has about 46,000 employees. Net sales in 2020 amounted to €11.6bn.